FROM THOUGHTSTO FLESH/
Atelier Coeur is a boutique brand strategy and creative studio specializing in vision-driven long and short-form content for organic brand building, marketing, event experiences and social.

MEET the squad/

Melina is and will always be a lyricist and artist first, which has expanded her creative dexterity and obsession for perfecting stories born from the richness of culture. Heavily inspired by the innovation capital of the world (and her hometown)—San Francisco—Atelier Coeur's Founder brings nearly two decades of combined design experience and brand strategy to Atelier Coeur. With a diverse client list from artists and startups to the world's most innovative Fortune 500 enterprises and Tech companies, including method® PBC, Mozilla, Firefox, Sephora, Bare Escentuals, Acorn Analytics and more, storytelling lives at the center of her creative exhistance.

For over two decades, Salvatore Fullmore has wielded the camera not as a tool, but as a truth-seeker—disarming subjects until the performance falls away and what remains is raw, unguarded, human. Sal's client list reads like a cultural anthology: E-40, MC Hammer, Too $hort. Brands like Smirnoff, Google, Nike, and Kiehl's. Each frame carries his signature—the ability to make you feel like you're breathing the same air as his subjects. Sal's work transcends medium and budget. It simply resonates, whether it's a narrative for a Fortune 500 or a documentary uncovering untold stories of Oakland and its artists.
We are relentless collaborators who love to play in the sandbox, shake things up, and create magic.
Think Like Edison
Your vision craves exploration. Our goal is to learn its true essence with unrelenting curiosity that leads to deep understanding, while ensuring alignment with your vision and highest aspirations.
Experiential Touchpoints
We orchestrate how your audience encounters your unique point of view. Each branded experience is an opportunity to connect deeper, inspire more and strengthen your relationship with those who matter most to your success.
Heart of a 49er
The magic that shapes your vision is your unique point of view. Our job is to develop well-defined concepts that reflect it. We explore to reveal untapped, golden opportunities that distinguish your narrative apart from the noise by searching in unexpected spaces to ucover hidden gems.
Amplification Strategy
Your story deserves to be heard. We develop unique distribution methods, aligning your brand with spaces that thrive naturally for authentic engagement—not forced exposure.
Craft & Innovation
Captivate, resonate, and inspire to take action. Those are the intentions behind the experiences we sculpt. We "go outside" IRL to gather inspiration and present options that authentically express your vision to ensure they live past fleeting trends while applying timeless design approaches and emerging technologies for momentum.
Impactful Partnership
Our relationship extends beyond project completion. We remain dedicated collaborators on your journey, providing ongoing adaptation as your brand evolves.
Strategic Creative Partner to Visionaries and brands/
Creative Direction & Art Direction

Brand Strategy & Positioning

Marketing Strategy & Campaign Development

Artwork Production & Content Creation

Website Design & Digital Experience

Branded Production & Experiential Marketing
